The Evolving Media Landscape

Paul Smalera on how to take advantage of the enormous opportunities the internet has created for individual writers and creators


Paul Smalera has written and edited stories about technology, business, and opinion at The New York Times, Fortune, Quartz, Fast Company, Reuters, Slate, and, most recently, Medium.

He’s an expert on how to write memorable stories and on how traditional media organizations and newsrooms are managed.

During a private call with Foster members, Paul shared his observations watching the internet disrupt traditional media and open up new opportunities in its place.

The call was a private workshop for Foster members, but the summary notes are below. Apply to Foster here

"Today, you can start a media business in 15 minutes."

"The edge eventually becomes the center"

What advice would you give to writers starting out today? "Distinguish yourself on quality"

Is the medium of writing at risk? Are we all just going to be watching TikTok videos a few years from now?

In your past, you've helped discover unknown writers. How do you find high-potential, talented writers?

If great writing is a function of great editing, how do you think about the discipline and practice of editing?

How to you develop and understanding of and relationship with your readers?

How do you build a community around your work?

How to properly scope a writing project?

I have a lot of interests. How do I decide which to write about consistently?

Paul Smalera has written and edited stories about technology, business, and opinion at The New York Times, Fortune, Quartz, Fast Company, Reuters, Slate, and, most recently, Medium. You can follow him on Twitter here.

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