I interview successful online writers.
Some are doing $1M+ in revenue – others have built six-figure audiences.
No two succeeded in the same way.
Here's one quote and one lesson from each:
“I spend very little time on distribution, partly because I find that the better the writing, the more it spreads.”
Lesson: good writing is the foundation for growth.
“People choose products based on the single thing that they care about the most.”
Lesson: don’t be average at a few things, be exceptional at one.
“The most important thing I did was picking the type of topic I was going to be writing about, doing it consistently, and trying to elevate the quality each time I wrote.”
Lesson: raise the bar every time you publish.
“I almost feel what some people attribute to genius is actually just time.”
Lesson: to improve an idea, sleep on it.
“I recommend being ridiculously generous with your knowledge, your expertise, and your value. The more that people can see your thinking, the better.”
Lesson: lead with generosity.
“If we're fighting with each other for this really small enclave of attention, none of us are going to succeed.”
Lesson: don’t compete with other writers in your space, collaborate with them.
"You can't just jump onto a platform and get what you want. When you walk into a room, shake hands first."
Lesson: the Internet is filled with real people – act accordingly.
“When you become part of The Profile, you become part of a community – that is the difference between being a member of The Profile and a member of the New York Times.”
–Polina Marinova Pompliano
Lesson: build something that bigger publications can't.
Here are the high-level takeaways:
• Good writing is a foundation for growth
• Be exceptional at one thing
• Continuously raise your bar
• Give ideas space
• Lead with generosity
• Collaborate, don't compete
• Treat the Internet like an IRL community
• Build what other publications can't